In this project, I created a logo, wrap, and merchandise for the new fictional company Sonny Shake-ups. The logo uses bright colors and is very eye-catching to attract its target audience, which is fair-goers, and those who enjoy exploring outdoors. I was inspired by The Lemonade Stand, with its colorful greens and yellows. I used echography and bright colors to make a memorable brand to attract as many customers as possible for the new company.