Free2b Packaging

In this project, I redesigned the free2b mini sea salt, caramel cups, and chocolate bar to better reflect the brand's 'allergy-free, safe to eat' advertising. The packaging's cool color palette and earthy tones appeal to those with allergies and dietary restrictions as a safe candy to enjoy. I was inspired by organic food packaging to create a paper package to hold the chocolate. I used repeated placement of allergy-friendly labels to emphasize what this product is and used natural tones and craft paper to give it an organic feel.

Previous
Previous

Rocket Fuel

Next
Next

Death by Xoko